Google Business Profiles for Senior-care Facilities

Establishing a Google Business Profile (formerly Google My Business) for a senior-care facility is a crucial step in creating an online presence and connecting with potential residents and their families. This comprehensive strategy focuses on key aspects and their significance:

We start by creating, claiming, and verifying the Google Business Profile.

Just like when you and I are searching for something important, we want to make the best possible decision. Now, imagine a decision as delicate as a senior-care facility for yourself or your loved ones. 

Google Business Profiles help to enhance visibility and trust.

Access the Google Business platform, find the facility's name, and validate ownership through Google's verification process, often involving a mailed postcard.

Completing Accurate Business Information:

Isn´t it frustrating when you find information about a business, but the hours or contact information are not up to date?

We want our potential residents and their families to have the best user-experience and to be able to save time and make informed decisions about which facilities to visit.

Entering precise business details like name, address, phone number (NAP), website URL, and operational hours. Craft a concise yet comprehensive description of the facility's services and amenities.

Compelling Visual Content = High-Quality Photos and Videos

Your videos and images need to be visually appealing and engaging.

• You can start by uploading high-resolution photos showcasing different aspects of your facility. Include professional videos or virtual tours for an immersive online experience.
  
• Highlighting services and amenities provides clarity and distinction. You can list your services offered and specific amenities available.
  
• Encouraging and managing reviews socially validates your facilities and improves search ranking.
• Prompt satisfied residents or families to leave positive reviews. Professionally respond to all reviews, displaying attentiveness to feedback.

Implementing this strategic approach to establish a comprehensive Google Business Profile for the senior-care facility will significantly enhance visibility, build trust, and effectively engage with potential residents and their families, ensuring a robust online presence in the senior-care industry.